Robert Nicholas "Bob" Giraldi (born January 17, 1939) is an American film and television director, best known for directing the music videos for Michael Jackson’s song "Beat It" and Pat Benatar’s "Love Is a Battlefield". His work has garnered many accolades, including several London International Awards, Cannes Advertising Awards, NY International Awards, Addy Awards, Chicago Film Festival Awards and hundreds of Clio Awards. He has also been named one of the "101 Stars Behind 100 Years of Advertising."